Meta-owned messenger application WhatsApp recently introduced a new feature called Channels – a new broadcasting tool that helps individuals and organizations share updates with their followers. Described as a trusted and private source of important updates from individuals and organizations.

The newly announced feature will be accessible through a dedicated Updates tab within WhatsApp and channel admins will have the ability to share a variety of content with their followers, including images, videos, stickers and polls.

An example is provided by WhatsApp, which includes sports teams sharing updates about sports and player information, receiving news from local authorities as well as updates from your latest creators. Is.

Read: WhatsApp introduces new option to send photos in HD quality.

With the introduction of Channels, WhatsApp aims to provide a one-way broadcasting feature for creators and organizations. Users can easily search for their favorite organizations or sports teams using the search box in WhatsApp.

Channel history will be retained for a maximum of 30 days, and channel admins’ phone numbers and profile photos will be hidden from followers to ensure security. Additionally, administrators will have the ability to block post forwarding and block screenshots.

It’s important to note that Channels will not initially offer end-to-end encryption. However, WhatsApp is actively exploring the possibility of introducing a limited audience of end-to-end encryption channels in the future, prioritizing user privacy and security.

Channels are currently in the development phase and will be launched first on WhatsApp beta for Android, iOS and desktop platforms. Initially, the feature will be rolled out to select organizations in Colombia and Singapore, followed by a wider rollout in the coming months.