HomeTechnologyTesla launches new Model 3 in North America

Tesla on Wednesday launched a refreshed version of its Model 3 compact sedan in North America at unchanged prices, months after the vehicle was in good demand following its launch in China and Europe.

The move will refresh Tesla’s aging vehicle line-up in its biggest market and help the company meet its annual delivery targets at the expense of margins after a price war last year.

According to Tesla’s website, the revised version of the long-range and rear-wheel drive Model 3 variants includes new features such as a rear display for backseat passengers.

After the changes, the long range version can go up to 341 miles on a single charge, up from 333 miles previously.

Tesla has also refreshed its wheel design, which is now available in two new colors, “Stealth Grey” and “Ultra Red.”

The Model 3 rear-wheel drive variant is priced at $38,990, while the long-range variant is priced at $45,990, as both become ineligible for the $7,500 federal tax credit at the end of 2023, based on new guidance under the US Inflation Reduction Act.

Tesla has removed the Model 3 Performance variant from its North American websites, which was the most expensive version of the compact sedan at $50,990 before federal tax credits.

The upgraded Model 3, developed under a project codenamed “Highland”, was unveiled in China in September last year at a higher price. Its sale started in Europe a month later.

Analysts attributed Tesla’s record quarterly deliveries earlier this month to the design changes as well as rebates and incentives the company is offering through the end of 2023.

Still, the U.S. company lost its spot as the top electric-vehicle maker by sales to China’s BYD in the fourth quarter, underscoring the threat from a Chinese company that is able to spur demand with cheaper vehicles. .

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