HomeTechnologyMeta Threads | Web version of launched

Meta Platforms said Tuesday it is launching a web version of its new text-first social media platform Threads in a bid to retain professional users and gain an edge over rival X, formerly Twitter.

The Facebook and Instagram owner said users of Threads will be able to access the microblogging platform by logging into its website from their computers.

Meta CEO Mark Zuckerberg said in a Threads post that the web version will reach users “over the next few days”.

The widely anticipated roll out could help Threads gain wider acceptance among power users such as brands, company accounts, advertisers and journalists, who can now take advantage of the platform by using it on the big screen.

Threads, which crossed 100 million sign-ups for the app within five days of its launch on July 5, has seen its popularity decline as users return to the more familiar Platform X after the initial rush.

In just one month, daily active users on the Android version of the Threads app dropped from a peak of 49.3 million to 10.3 million, according to an August 10 report by analytics platform SimilarWeb.

The company will be adding more functionality to the web experience in the coming weeks, Meta said.

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