Meta Platforms is considering paid versions of Facebook and Instagram that will have no ads for users living in the European Union (EU) in response to regulators’ scrutiny, The New York Times reported on Friday.

Those who pay for subscriptions will not see ads, while Meta will continue to offer free versions of apps with ads in the EU, said the report, citing three people with knowledge of the plans.

The report said the potential move could help Meta deal with privacy concerns and other scrutiny from the European Union as it would give users an alternative to the company’s advertising-based services, which rely on the analysis of people’s data.

Meta did not immediately respond to a Reuters request for comment.

Social media has been a giant EU antitrust regulators’ crosshairs And lost a battle in July against a 2019 German order that barred it from collecting users’ data without consent.

The NYT report said it was unclear how much the paid versions of the app would cost.