Following the recent debate on endorsing skin whitening products, a question came to the fore on Twitter, due to which many people who do not endorse such brands have started speaking out against them.
Responding to a question raised by a journalist, actress Mahira Khan tweeted, “Deny since I was a VJ – I have never endorsed a skin whitening product.”
“Can you name me Bollywood/Pakistani stars who have never endorsed a skin whitening product?” from Haroon Rashid BBC had tweeted.
This is a genuine question – can you name me Bollywood/Pakistani stars who have never endorsed a skin whitening product?
— Haroon Rashid (@iHaroonRashid) 5 June 2020
after this, supper star The actor, in his reply to another question, included celebrities who have endorsed skin whitening products in the past but later apologized for their ignorance or lack of knowledge.
Khan pointed out how such celebrities should not be highlighted negatively as currently canceled culture prevents conversations from happening and thus, hinders reform. He said, “No, they should not be used as examples in bad light.” “We are in a hurry to cancel, not negotiate.”
No, they should not be used as examples in bad light. We are in a hurry to cancel, not negotiate.
— Mahira Khan (@TheMahiraKhan) 5 June 2020
Singer Momina Mustehsan revealed that she too had rejected such offers. “I have always rejected all advertising for whitening products. The amount of melanin in your skin has nothing to do with how beautiful you are. If we all responsibly rejected advertising for whitening, it would The market can change. We have the power to do so. Change the story,” commented Mustehsan positively.
Same here 🙋🏻♀️ Always turned down all fairness product ads. The amount of melanin in your skin has nothing to do with how beautiful you are.
If we all responsibly rejected whitening ads, it could change the market. we have the power to change the story https://t.co/KSKh1XZ0yB— Momina Mustehsan (@MominaMustehsan) 5 June 2020
Several other celebrities who felt the same reacted similarly. Actors Sanam Saeed and Hareem Farooq confessed that they have never endorsed such products. Ayesha Omar also wrote, “Me! I have been rejecting offers to endorse various skin whitening products since 12 years. Take a very strong stand against this.”
— sanam saeed (@sanammodysaeed) 5 June 2020
— Hareem Farooq (@FarooqHareem) 5 June 2020
Me! 🙋🏻♀️ I’ve been turning down offers to endorse various skin whitening products for 12 years. Take a very strong stand against it. https://t.co/UcMJ32L2Do
— Ayesha Omar (@ayesha_m_omar) 5 June 2020
Bollywood actress Banita Sandhu, who is fair-skinned herself, narrated her experience of signing her first contract with a modeling agency in India. He said, “When I first signed with an agency in India, they asked if I was against endorsing something like alcohol or tobacco. I told them, skin whitening products. Since then, he has never sent any such support.” Point my way.”
When I first signed with an agency in India, they asked me if I was against endorsing something like alcohol or tobacco. I told them, skin whitening products; Since then, they have never sent me any such support offer. https://t.co/407JDXON0P
— Banita Sandhu (@BanitaSandhu) 5 June 2020
Rashid lauded him for being forthright about such matters from the very beginning of his career. But the fact that celebrities avoid making such demands for fear of being deemed ‘difficult’ is what prevents large-scale change from happening.
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