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from Vasl In Derm, Mata-e-Jaan In Jackson Heights and Ramchand Pakistan In Dobara Phir SEveteran director Malene Jabber has some admiration under her banner. Apart from being a promising storyteller, she was able to turn what others consider obedient into an exceptional story through the drastic bounty of her directorial skills.
Lately, her upcoming Zee5 web series, ek jhootti love storyWe’ve come to talk about the town. Especially since Asim Abbasi’s Charleil It blew the roof off our heads. But with the benchmark Abbasi set, will Jabbar’s upcoming Rom-Com take full advantage of the freedom that comes with the OTT platform? Or have fear of controversy made us comfortable on the couch we are on?
I’ll talk Express Triviewthe filmmaker details his experience working on Indian streaming platforms rather than working with Pakistani channels. She also explains in detail about the formula behind it. ek jhootti love storyand with the latest announcement from Fawad Chaudhry, it addresses the dilemma of Pakistan’s OTT platform.
Express Tribune (ET): How did you get the opportunity to create this web series with Zee5?
Mehreeen Jabbar (MJ): Zee5 and the Motion Content Group approached me. They sent me the script for Umela Ahmad. They believed it could be the perfect collaboration between us both. And after 10 years since we last worked together and going on three or four episodes, I gave in.
ET: Even if the collaboration is successful, ek jhootti love story Is it different from the serials available on TV?
MJ: Catch in ek jhootti love story It’s not a risk or a controversy, Richtta Encapsulating culture. Stay on the quest to find a “ideal” partner. So there are elements that everyone can relate to. Naturally, it indicates a hyper-engagement of the family when it comes to getting children to marry. And it’s good that it’s different Charleil. It requires a diverse voice and audience.
ET: Directors often complain when they work with people here, they are pressured to cast bigger names, or good-looking actors. Was that pressure there?
MJ: That’s where you actually see the difference. The pressure was zero. Zee5 wanted to caste according to the character. This leverage allowed us to assemble an ensemble of people who fit into roles like gloves. We attended workshops together and practiced theatre. This does not happen on our TV – you arrive on set, read your lines and go home.
ET: Does this mean that the OTT platform is exactly what you need here?
MJ: People from India or abroad don’t even know half of our talent. They know the big names, but they don’t necessarily know our actors. Yes, OTT is a great platform for exposing these actors and for them to broaden their reach.
ET: Did you think about the story, perhaps instead of a fake Facebook profile that your character could juggle on a dating app?
MJ: Well, it was totally an umera call, it was her script. Also, I don’t know how common use of dating apps is for a character’s designated family background. Apps like this need to be proactive and go out and meet people. However, social media allows you to continue chatting while maintaining anonymity.
ET: So, for leverage you enjoyed working on this, did you feel that Pakistan also needs its own OTT?
MJ: The world is heading in that direction, so you can’t think about it. And our TV is too pleased. But people are trying now. There is also Rinstra, the app that will be released in November. This is a Pakistan streaming app for short content.
ET: Do you think you can still get content from all over the world even if you get your own streaming platform?
MJ: It depends entirely on how well the platform is established. People want their projects to be viewed all over the world. So I don’t know why Indian filmmakers don’t want to see their projects here, especially since our culture and language connect us.
ET: But do overseas filmmakers deal with our censorship policies?
MJ: Now, there is uncertainty about how content can be regulated on the web. Because there is a censorship committee on television and film, and the world around the world is trying to understand this. But when platforms emerge, I think people should have a sensibility to know what to put there, not be crazy. Freedom does not mean you start using Cuss’ words, but involves exploring a variety of subjects and telling stories that cannot be told on television or cinemas that are not the case.
ET: That’s right ek jhootti love story What can you broadcast on TV?
MJ: Yes, absolutely. But we hope it encourages our drama industry to change.
ek jhootti love story It will be released on Zee5 on October 30th. Check out the trailer for the web series.
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