2020 was a year of leaps of faith. Not only do you walk to your local grocery store, but you can also make dangerous business decisions. Especially in the creative industry. According to ForesterNetflix, Amazon and Hotstar spent nearly $520 million this year ($100 million more than 2019) creating content for Indian audiences this year. Netflix has invested around $400 million to license and create more than 50 movies and shows in India over the past two years. However, as the Ott Giants invested billions of rupees in our neighbours, we Film addiction and television-oriented entertainment The industry was confused and made it Daily bets And income is struggling.
Filmmakers have found that they need Pakistani streaming services or content that meets international demands so they can stream elsewhere. Regarding the production of OTT Original, filmmaker and host Rafay Rashdi The talk show has arrived on Amazon Prime This year I said Express Triview“To create an original pitch on Amazon or Netflix, you need to be located outside of Pakistan as there are no agents or local offices.”
The ray of hope
It brought some surprises after the reality of these intense blows came true in July 2020. Filmmakers duo Fiza Arimeza and Nabir Qureshi have been announced by Pakistanis Web series based on Lyari Gang War I was at work.
This was followed by a promise Web Series by Faisal Qureshi As Teen Butterteen The producers insisted they would dive into digital waters by exploring phenomena that most Pakistanis are familiar with. Load suppression. Actor Junade Kern has also announced the title “Motivation” series I’ll do the key It will be streamed On YouTube.
At the same time, the game-changing strategy of Indian streaming platforms to invest and release Pakistani content has sparked a lot of curiosity. Zee5 has committed to unveiling five new Pakistani original series as part of the revival, although inaccessible to Pakistani viewers.
However, this was not a result of Covid-19 The show mentioned was in the pipeline For a long time. Still, the attention is from Assam Abbasi Charleil Garnered was enough to inspire creatives to explore the digital realm.
And if that’s not everything, Nashpati Prime -This was YouTube’s one-stop entertainment channel in March. We’ve expanded into a space that offers diverse and engaging cultural and entertainment content to our audience. The new web portal has something like that Critically captivated playwright Zafar Mairaj is conducting the title show Khanabadosh.
Today, I realized the limits of television, MyRadi, Interview and Express Triview He said that due to corporate and privately owned channels, mainstream television has lost its connection to the real demographics and has come to rely on social media for things like him.
Turning Point
Charleil Star Salwat Gilani Inn Interview in BBC Rather than dealing with the “type restrictions” imposed on television, it broadcasts how liberating it can be to tackle a web series. “Unfortunately, Pakistan does not have a platform for progressive and real stories,” she complained. Prior to this, Yasra Rizvi had it I said Express Triview It said, “Our actors have become props that packaged with cathartic stories that only talk about women and their domestic issues. But that doesn’t mean we don’t have other stories to tell. ”
Soon after that, during a panel discussion at the Arts Council, director Nadeem Baig tackles the systematic failures that television create opportunities for theatrical actors. but, Jawani Phir Nahi Aani The director told the audience:Television monopoly as a medium is about to end. ”
Coincidentally, three days after his claim, Minister of Science and Technology, Fawad Chaudhry, went to Twitter on October 23rd, The Pakistani version of Netflix is ongoing. “We are all planning on launching Pakistan’s first Ott TV (Pakistani version of Netflix). The technology portion has been completed and we have asked PEMRA to prepare guidelines on content,” writes Chaudhry.
we @ministryofst All are set up to launch Pakistan’s first OTT TV (PAK version) #netflix) The technology part is complete and I asked Pemura to prepare guidelines for content. We are all going to boot into PPP mode.
– Ch Fawad Hussain (@fawadchaudhry) October 23, 2020
“We’re all set to launch in PPP (Public-Private Partnership) mode.” Urduflix, scheduled to be released in January 2021, is set to feature a range of content, ranging from the original to already popular dramas, films, web series, documentaries, comics, and even Turkish shows that intervened with Urdu.
Needless to say, Another Pakistani short form digital media platform for on-demand streaming Linstral Released on December 23rd. Veteran screenwriter Haseena Moin joined this platform In October, the advisory committee promised to write two web series. We are planning to release the platform as well. Gyudaithe Pashtu Web series tackling early marriage issues. Between Zee5 ek jhootti love story Director Mehreen Jabbar directed the web series of equally psychological thrillers.
But even if they get their own streaming platform, can filmmakers still address censorship policies when submitting content? Especially since local regulators asked Zee5. Take down turail for Pakistani audiencesdespite the fact that it was on Indian streamer.
These are not simple questions, but dodging these bullets is not going to make 2021 even better.
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