Hidden fear ‘Exhuma’ took the Korean box office by storm and emerged as one of the highest-grossing films of the year. According to box office mojo, its domestic gross collection stands at $2 million. The film was released in India on May 3, even though it was released a month ago. Ashwani Sharma of Impact Films, which distributes the Korean film in India, said about the process: “We always had the option of releasing the film directly on OTT, but generally we like to create a market for niche foreign language films and that has always meant that we can release these films theatrically.” That’s why we try to publish the same thing. exhuma Additionally; We wanted to release the film in dubbed languages, especially Hindi, but market forces are making the film financially unviable as the system is currently not conducive enough for it to be financially viable.” He further added, “Everyone wins in the entire chain except us. Since the film is in Korean, There are enough challenges, from showing posters and trailers to getting critics to write about the movie.”
The change in Bollywood release schedule affected the release of Exhuma in India. Despite the theatrical release of films like The Fall Guy, Maidaan, Crew, and Godzilla x Kong: The New Empire, Exhuma managed to have over 100 daily showings across the country. Ashwani added: “The film was ready for certification since the first week of April but we could not get a suitable date as many Bollywood and Hollywood films were lined up. Moreover, several Horror movies from Hollywood were released every week. However, since many films could not be released, we had the chance to release Exhuma in as many theaters as we wanted. However, this comes with additional costs such as Virtual Printing Fees and unfortunately there is no level playing field here. So Exhuma was released in 75 theaters With 107 days of showing. Pondicherry, Aizawl, Imphal, Itanagar etc. I’m happy we were able to reach places. However, Dehradun, Jaipur, Lucknow, Bhubaneshwar, Jorhat, Calicut etc. for which we have received requests on our social media platform. “I would love to publish it in other cities as well.”
In the heart-pounding Korean thriller ‘Exhuma’, four strangers find themselves tied to a dark secret. Shaman Hwa-rim (Kim Go-eun) and her protégé Bong-gil (Lee Do-hyun) join forces to investigate a curse haunting a wealthy family. They uncover the family’s grave atop a remote mountain and unleash forces beyond their control, setting chilling truths into motion. Directed by the magnificent performances of Choi Min-sik, Kim Go-eun, Yoo Hae-jin and Lee Do-hyun, the film delves into the dark depths of human nature.
Interestingly, Impact Films also released the Oscar-winning film korean movie Parasite in India a few years ago. Stating that the Indian market was opened to Korean films, Ashwani said, “Parasite in January 2020 was a great success. Based on the Oscar excitement it carried at that time, the film was released for eight weeks before the cinemas were closed due to Covid. We later released Broker in 2023 and It received a very good response. After watching the trailer for Exhuma in Busan last year, I was sure that Choi Min Sik could work in India because it has a great cast and is visually very good. “We never expected it to be so successful in other Asian countries such as Vietnam, Malaysia, Thailand and Indonesia.”
The change in Bollywood release schedule affected the release of Exhuma in India. Despite the theatrical release of films like The Fall Guy, Maidaan, Crew, and Godzilla x Kong: The New Empire, Exhuma managed to have over 100 daily showings across the country. Ashwani added: “The film was ready for certification since the first week of April but we could not get a suitable date as many Bollywood and Hollywood films were lined up. Moreover, several Horror movies from Hollywood were released every week. However, since many films could not be released, we had the chance to release Exhuma in as many theaters as we wanted. However, this comes with additional costs such as Virtual Printing Fees and unfortunately there is no level playing field here. So Exhuma was released in 75 theaters With 107 days of showing. Pondicherry, Aizawl, Imphal, Itanagar etc. I’m happy we were able to reach places. However, Dehradun, Jaipur, Lucknow, Bhubaneshwar, Jorhat, Calicut etc. for which we have received requests on our social media platform. “I would love to publish it in other cities as well.”
In the heart-pounding Korean thriller ‘Exhuma’, four strangers find themselves tied to a dark secret. Shaman Hwa-rim (Kim Go-eun) and her protégé Bong-gil (Lee Do-hyun) join forces to investigate a curse haunting a wealthy family. They uncover the family’s grave atop a remote mountain and unleash forces beyond their control, setting chilling truths into motion. Directed by the magnificent performances of Choi Min-sik, Kim Go-eun, Yoo Hae-jin and Lee Do-hyun, the film delves into the dark depths of human nature.
Interestingly, Impact Films also released the Oscar-winning film korean movie Parasite in India a few years ago. Stating that the Indian market was opened to Korean films, Ashwani said, “Parasite in January 2020 was a great success. Based on the Oscar excitement it carried at that time, the film was released for eight weeks before the cinemas were closed due to Covid. We later released Broker in 2023 and It received a very good response. After watching the trailer for Exhuma in Busan last year, I was sure that Choi Min Sik could work in India because it has a great cast and is visually very good. “We never expected it to be so successful in other Asian countries such as Vietnam, Malaysia, Thailand and Indonesia.”
