Lahore, December 16, 2022: Pakistan’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week (PHBCW) celebrated its 20th edition in Lahore on the first day of various brands. Celebrities were lined up as showstoppers. . Organized under the banner of HUM Network Limited, PHBCW is the most prestigious and high profile bridal event in the country, which has been held continuously since 2010. The event showcases the latest trends and designs in bridal wear and has become the ultimate destination for Pakistan’s top and rising designers. , couture lovers, influencers, shoppers, celebrities and socialites. This year, with Pantene as title sponsor, PHBCW will showcase 26 designers on the runway.